SEO for Blogger: configuration and publishing guide

Blogger SEO begins with search visibility, article permalinks, and robots settings for different page groups. Using a service operated by Google does not guarantee that every post is indexed or receives preferential rankings.

Confirm visibility before expanding the blog

Review Visible to search engines under Settings → Privacy and test the blog without signing in. Only expose content intended for public readers; a private blog should not change access merely to improve an audit score. For public articles, provide readable explanations of the subject rather than relying entirely on an embedded video or an image. Visibility settings and useful content address different parts of discovery.

Choose permalinks and handle old addresses

Use Custom Permalink during article creation when a clearer descriptive path is needed. Avoid repeated URL changes once links have been shared. For moved content, review Custom redirects under Errors and redirects and follow the original address. The destination should be the corresponding article, not the homepage for every failure. Update links between posts as well so readers do not need unnecessary redirect hops.

Review theme and robots by page type

Under Crawlers and Indexing, distinguish home-page tags, archive and search tags, and post and page tags. A deliberate archive noindex should not inadvertently affect public posts. After a theme change, inspect actual article titles, headings, and image descriptions. Use labels to organize material for readers rather than creating numerous nearly identical label archives merely to increase the number of search-targeted URLs. Observe publication changes in Search Console when fresh crawl data becomes available.

A worked publishing scenario

Illustrative scenario: a tutorial blog wants public articles discoverable while keeping internal search pages out of results. Configure policies by page group and inspect an article alongside an archive after saving. Before changing themes, record titles and robots directives for both so new defaults can be identified. Avoid enabling indexing everywhere as an experiment. Keeping article publication and archive policy separate makes it possible to diagnose a later exclusion without exposing pages that were intentionally outside the search strategy.

A release checklist you can repeat

Keep a small inventory of important pages before changing the website: record the current URL, intended audience, title, and preferred canonical. Make one category of changes at a time and preserve a way to restore the previous configuration. Start with an accessible, useful page rather than optimizing a score while its content remains unavailable.

For translated content, publish a complete version in each language at its own address. Review self-referencing canonicals and reciprocal language links, then include eligible URLs in the sitemap. A translated page is not automatically a duplicate merely because its meaning matches another language. Search engines still decide which pages to index; no configuration promises a ranking or a traffic increase.

Tools and related guidance

• Follow the Blogger diagnostic workflow
• Check a public URL
• Inspect a redirect chain

Official references

• Blogger: help people find your blog